Sony PS3 to deliver video…get ready to create your own channel
June 27, 2008
Sony has confirmed that the Playstation 3 will deliver downloaded movies and TV. This is probably no surprise to PS3 owners who have had an empty video store sitting on their consoles. But while everyone can assume the best (DVDs die) or worst (the store stays limited to Sony movies), the implication of this store may be much broader. If users do start seeing the store as a video download machine, then the PS3 Web browser may be the next stop for streaming videos. Read more
The Video Pie will Grow 25% by 2013
June 18, 2008
Forrester Research’s Jame McQuivey published a report confirming the video pie continues to grow with consumers going from 4 to 5 hours per day of video consumption. How can we possibly have more time to watch video? Simple, says McQuivey, OmniVideo.
The video viewing pie grows
June 13, 2008
Ipsos Insight came out with some data showing shifting habits in where people watch video. There’s no shock here in terms of TV having less of the video pie and other platforms growing. Nevertheless, even TV may win in the end as Web video gets delivered to the television. There are a few important things to note in terms of how the overall pie is growing and how habits are becoming more segmented.
What is Sony thinking with Qore?
June 8, 2008
When Sony announced the first original video series for the Playstation 3, the first reaction from a lot of people was “what the….” Why would anyone pay a few dollars per episode for what is essentially a video that markets Playstation 3 content? Yes, it takes you behind the scenes. But is that worth money? However, there may be a method to their madness.
Despair Inc.: The Perfect Marketing Video Series?
June 8, 2008
To start, if you work anywhere in the corporate world and have not yet gone shopping at Despair Inc., please do so now. They just expanded their video series and anyone interested in seeing how video can drive a brand should both shop at Despair.com to understand the business, then http://despair.com/spin.html to see how they reinforce the brand. Normally we would do a little analysis and outline the strengths of their campaign, but why ruin the fun. Enjoy.
WebVideoReport on Advertising Rates for Online Video
January 27, 2008
WebVideoReport has a very good report on video ad rates being charged by various types of web sites (from trades to entertainment to local news). You can see the article here.
The structures range from flat fee sponsorships to specific CPMs which range from $15 to $100. While the latter part of the range is high and specific to some Hearst-Argyle properties, it does show that this is a market with strong revenue potential. Read more
The Web Video Distribution: Know Your Communities
January 27, 2008
I drew this chart up for a company wanting to better understand the different types of video and community sites for building video viewer communities. I thought this be of use if you need to explain (or better understand) how there are not just video sharing sites, but multiple categories of community sites where companies may post and build communities of viewers. Read more
