Why Can’t PC and TV Video Viewing Get Along?
February 1, 2008
TV Week reported that Solutions Research Group found that 20% of Internet users watched a TV show online each week compared to 14% who watched a TV show on video-on-demand. The conclusion? TV online must be leaving TV video-on-demand in the dust implying that we’ll all be watching through our computers. Whoa. Not so simple. We will, but only because our TVs will have PC like capabilities with Internet connections (yes, IPTV). Read more
In-Video Web Advertising is the Future of Television Advertising
January 27, 2008
Strategic communications programs are best executed using a variety of tools that allow for specific targeting in terms of editorial, context and audience. However, this is still a huge challenge when trying to communicate key messages via television advertising. TV ads can still be too broad as compared to other communications tools (e.g., search engines, direct mail etc). However, if online video is any indication of the future of television, the day is near when television ads are used for highly targeted communications. Read more
