Destination marketing shifts to distributed content
June 8, 2008
Web video is accelerating the shift away from pushing people to branded online destinations is over. With Web video, the era of distributed branded material may have truly arrived as we focus more on driving branded content like Web video to existing online communities. Read more
In-Video Web Advertising is the Future of Television Advertising
January 27, 2008
Strategic communications programs are best executed using a variety of tools that allow for specific targeting in terms of editorial, context and audience. However, this is still a huge challenge when trying to communicate key messages via television advertising. TV ads can still be too broad as compared to other communications tools (e.g., search engines, direct mail etc). However, if online video is any indication of the future of television, the day is near when television ads are used for highly targeted communications. Read more
Web Video Drives Shift from Destination to Distribution Marketing
January 27, 2008
As I sit here and analyze a client’s video content on third party entertainment sites, it seems that web video is accelerating the shift away from pushing people to branded online destinations is over. With Web video, the era of distributed branded material may have truly arrived as we focus more on driving branded content like Web video to existing online communities. Read more
