Recommended Search Engine Optimization Reading for Communications Professionals
July 4, 2008
A strong basic understanding of SEO is an increasingly important skill set for communications professionals. Whether marketing material or an article, writing something that is properly optimized for search engines is critical to having the right audience find the content. Here is a list of suggested pages and web sections to read from seomoz.org:
- http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization
- http://www.seomoz.org/blog/my-personal-opinion-90-of-the-rankings-equation-lies-in-these-4-factors
- http://www.seomoz.org/article/search-ranking-factors
Here are some tools to try to get an idea for using SEO tools in day to day work:
- Keyword data from Wordtracker and Overture (Yahoo! Search Marketing)
- Term targeting from SEO Moz http://www.seomoz.org/term-target shows how well a page uses a keyword (such as the keyword people use to find information).
- How well a page is optimized for search - http://www.seomoz.org/page-strength
- Google’s keyword suggestion tool - https://adwords.google.com/select/KeywordToolExternal
- Compete’s keyword suggestion tool based on a web site or user interest area - www.compete.com (sign up for the pro version)
Should Marketing or PR Run SEO?
June 8, 2008
Comscore released data that should make packaged goods public relations teams and marketing teams work a little more closely on Web strategy. What did Comscore find? That people were doing online searches and going to web sites for product information. The study found a majority of U.S. consumers visited at least one package-goods web site during the three months ended in April, with search driving a substantial proportion of those visits. Shocking? Not really. But you wouldn’t know it from most Web search engine marketing and PR strategies. Read more
