Are Video Games Finally Mainstream Entertainment
July 25, 2008
For years we’ve seen adults playing video games. However, from a marketing perspective, using video games still seem the be the domain of young ‘uns.
The latest Entertainment Software Association survey (read it here) found the following:
Recommended Search Engine Optimization Reading for Communications Professionals
July 4, 2008
A strong basic understanding of SEO is an increasingly important skill set for communications professionals. Whether marketing material or an article, writing something that is properly optimized for search engines is critical to having the right audience find the content. Here is a list of suggested pages and web sections to read from seomoz.org:
- http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization
- http://www.seomoz.org/blog/my-personal-opinion-90-of-the-rankings-equation-lies-in-these-4-factors
- http://www.seomoz.org/article/search-ranking-factors
Here are some tools to try to get an idea for using SEO tools in day to day work:
- Keyword data from Wordtracker and Overture (Yahoo! Search Marketing)
- Term targeting from SEO Moz http://www.seomoz.org/term-target shows how well a page uses a keyword (such as the keyword people use to find information).
- How well a page is optimized for search - http://www.seomoz.org/page-strength
- Google’s keyword suggestion tool - https://adwords.google.com/select/KeywordToolExternal
- Compete’s keyword suggestion tool based on a web site or user interest area - www.compete.com (sign up for the pro version)
Plink Brings Social Media into Media
July 2, 2008
Imagine there was a way to know what people are thinking while they’re looking at online media like pictures and videos. Think about how useful that information could be for data mining, or even for creating highly-targeted advertising campaigns. While a tool with that kind of power may be difficult to conceive of, Entertainment Media Works (EMW) Plink is a step in that direction.
Should Marketing or PR Run SEO?
June 8, 2008
Comscore released data that should make packaged goods public relations teams and marketing teams work a little more closely on Web strategy. What did Comscore find? That people were doing online searches and going to web sites for product information. The study found a majority of U.S. consumers visited at least one package-goods web site during the three months ended in April, with search driving a substantial proportion of those visits. Shocking? Not really. But you wouldn’t know it from most Web search engine marketing and PR strategies. Read more
