Recommended Search Engine Optimization Reading for Communications Professionals
July 4, 2008
A strong basic understanding of SEO is an increasingly important skill set for communications professionals. Whether marketing material or an article, writing something that is properly optimized for search engines is critical to having the right audience find the content. Here is a list of suggested pages and web sections to read from seomoz.org:
- http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization
- http://www.seomoz.org/blog/my-personal-opinion-90-of-the-rankings-equation-lies-in-these-4-factors
- http://www.seomoz.org/article/search-ranking-factors
Here are some tools to try to get an idea for using SEO tools in day to day work:
- Keyword data from Wordtracker and Overture (Yahoo! Search Marketing)
- Term targeting from SEO Moz http://www.seomoz.org/term-target shows how well a page uses a keyword (such as the keyword people use to find information).
- How well a page is optimized for search - http://www.seomoz.org/page-strength
- Google’s keyword suggestion tool - https://adwords.google.com/select/KeywordToolExternal
- Compete’s keyword suggestion tool based on a web site or user interest area - www.compete.com (sign up for the pro version)
