Plink Brings Social Media into Media
July 2, 2008
Imagine there was a way to know what people are thinking while they’re looking at online media like pictures and videos. Think about how useful that information could be for data mining, or even for creating highly-targeted advertising campaigns. While a tool with that kind of power may be difficult to conceive of, Entertainment Media Works (EMW) Plink is a step in that direction.
Online Ad Feedback - it’s about time
June 11, 2008
Facebook announced ad feedback and it’s a long overdue tool. While no one should expect users to sit around and rate ads all day, it may at least help weed out the best and the worst. The best both drive sales and can make ad space more valuable when targeting is improved. The worst can cheapen space and annoy, if not scare away, users. The middle will probably go on being ignored (or, if Facebook releases data, learn from the best and improve performance).
The Web Video Distribution: Know Your Communities
January 27, 2008
I drew this chart up for a company wanting to better understand the different types of video and community sites for building video viewer communities. I thought this be of use if you need to explain (or better understand) how there are not just video sharing sites, but multiple categories of community sites where companies may post and build communities of viewers. Read more
