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Data Shows Interactive Music Drives Fan Engagement

December 9, 2009 in Advertising, Digital Media Entertainment, Digital and Online Music, News & Analysis

(disclosure: MXP4 is a client of the site owner).
MXP4 today released data showing how interactive music drives engagement, viral distribution and music sales.  here are the key data points:

Interactive music users playing with 2.6 tracks for 9.1 minutes per session
75% of interactive music traffic on the Web is viral
Recent tests show that 3% of traffic [...]

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