(disclosure: MXP4 is a client of the site owner).
MXP4 today released data showing how interactive music drives engagement, viral distribution and music sales. here are the key data points:
Interactive music users playing with 2.6 tracks for 9.1 minutes per session
75% of interactive music traffic on the Web is viral
Recent tests show that 3% of traffic [...]
The IAB just released their social media guidelines. The report covers some key areas including the following:
Opt-in and opt-out recommendations
Privacy guidelines
Rules for data capture, disclosure and usage
And examples
You can download the guidelines here.
OK, maybe not the whole state but it’s interesting to see what the NJ Start-Ledger is doing to fill the newspaper. It’s the first edition without any AP stories.
At the same time, Politico announced they will give stories to papers for free and share ad revenue – and Political and Addify will share the ads. [...]
Google dominates search on the PC screen, is making a play to dominate no the mobile screen but so far has shown little momentum on the screen that delivers, and will probably continue to deliver, big advertising revenue – the television screen.
Why?
Ads still look best on television and they will become as interactive as online [...]
Yes. As the social media industry looks for more and better ad rates, the mobile web may be the next target. There is one key reason that got me thinking about the potential impact on advertising and why it may actually work for consumers -the action oriented context of mobile social networking.
Web video is accelerating the shift away from pushing people to branded online destinations is over. With Web video, the era of distributed branded material may have truly arrived as we focus more on driving branded content like Web video to existing online communities.
WebVideoReport has a very good report on video ad rates being charged by various types of web sites (from trades to entertainment to local news). You can see the article here.
The structures range from flat fee sponsorships to specific CPMs which range from $15 to $100. While the latter part of the range is high [...]
Strategic communications programs are best executed using a variety of tools that allow for specific targeting in terms of editorial, context and audience. However, this is still a huge challenge when trying to communicate key messages via television advertising. TV ads can still be too broad as compared to other communications tools (e.g., search engines, [...]
