Latest Entries

Will Hulu become a subscription Web video site?

June 7, 2009 in Connected TV, Web Video

Why not?  Perhaps what we see now is the freemium version and one with a full library of shows may end up as Hulu on an HDTV – by cable subscription only.
And if this strikes anyone as crazy, and some will scream about it, just think of Netflix, ESPN360 and cable.  Netflix started with a [...]

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Is Twitter a Broadcast System and Not a Social Network?

June 2, 2009 in Media Usage Trends, Research

Harvard recently studied a random sample of 300k Twitter users to see how they were using Twitter.  The findings indicate that Twitter is more of a one-to-many service as opposed to a way for people to communicate with each other within a group (a social network).  A key finding was that the top 10% [...]

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How the Microsoft Xbox Project Natal Will Change the Digital Living Room

June 2, 2009 in Connected TV, News & Analysis, Video Games

What Microsoft’s Project Natal will do is best summed up by Director Steven Spielberg: 
"I’ve been asking the crucial question: how can interactive entertainment become as approachable as other forms of entertainment? The vast majority of people are just too intimidated to pick up a video game controller…Despite the size of (the video game) industry, [...]

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XBox Fluid turns the body into a video game controller

June 1, 2009 in Connected TV, Video Games

Update – The Seattle Times has an article on the XBox Natal controller.  This is a bar with both cameras and voice allowing people to use both their voice and body as a controller.  Click here to read the Seattle Times article. 
Rumors are starting to  run rampant that the XBox will beat the Wii’s [...]

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XBox Fluid turns the body into a video game controller

June 1, 2009 in Connected TV, Video Games

Rumors are starting to  run rampant that the XBox will beat the Wii’s casual gamer friendly motion sensing game controller by simply getting rid of the controller.  In what may be an E3 announcement, XBox will use their 3DV acquisition to turn your body into a controller.  The rumored XBox Fluid will use a [...]

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More data from Nielsen on why TV is doing just fine

May 28, 2009 in Connected TV, Web Video

It’s a repeated theme from this blog that while online video is strong and getting stronger, it’s an evolution of media usage and not a revolution that will kill TV (sorry hypsters).  Here’s a good Mediapost article on recent research from Nielsen.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106873

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I’m not dead yet…print generates online leads

May 28, 2009 in Media Usage Trends, Print to Digital

Telemtrics released data showing that print media can generated online leads.
The company looked at leads driven by Yellow Page ads – the print version.  44% of the leads were URL visits while 56% were calls – so half of the people that used the Yellow Book to find a source then went online.  In other [...]

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Nielsen Says Viewing on All Three Screens is Up – So is Multi-Viewing?

May 21, 2009 in Connected TV, Digital Media Entertainment, News & Analysis, Research, Video Viewing Measurement

Nielse released its three screens report from it’s Nielsen’s Anywhere Anytime Media Measurement initiative for the first quarter of 2009.  You can download it here.
Viewing time across all three screens was up.  This indicates not simply more consumption, but more multi-viewing – watching two screens at once such using a laptop while watching TV.  Other [...]

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IAB Posts Social Media Advertising Guidelines

May 19, 2009 in Advertising, Marketing, PR and Social Media

The IAB just released their social media guidelines.    The report covers some key areas including the following:

Opt-in and opt-out recommendations
Privacy guidelines
Rules for data capture, disclosure and usage
And examples

You can download the guidelines here.

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Can Scribd Drive Pay for Content Movement?

May 18, 2009 in Distribution, News & Analysis, Print to Digital

There’s a lot of discussion about how to get consumers to pay for content online, but maybe consumers themselves can figure it out.
Paidcontent is reporting that Scribd, a YouTube for documents, is adding an ecommerce function that lets authors and publishers set their own price and lets them keep 80% of the revenues – a [...]

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