Four Screens Media

Comscore released data that should make packaged goods public relations teams and marketing teams work a little more closely on Web strategy. What did Comscore find? That people were doing online searches and going to web sites for product information. The study found a majority of U.S. consumers visited at [...]

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Strategic communications programs are best executed using a variety of tools that allow for specific targeting in terms of editorial, context and audience. However, this is still a huge challenge when trying to communicate key messages via television advertising. TV ads can still be too broad as compared to other communications tools (e.g., search engines, [...]

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