The company looked at leads driven by Yellow Page ads – the print version.  44% of the leads were URL visits while 56% were calls – so half of the people that used the Yellow Book to find a source then went online.  In other words, they started their search with print, not with an online search.

Read the full release here.

(source: MediaPost)

Paidcontent is reporting that Scribd, a YouTube for documents, is adding an ecommerce function that lets authors and publishers set their own price and lets them keep 80% of the revenues – a strong incentive to look at what content people might buy. 

While the Kindle may make money from purchased ebooks, may people may be purchasing simply because they like the device, and the best content has been, from day one, free.

On the PC Web, people are used to finding and downloading documents to free.  It will be interesting to see what content sells in a format and on a site where free was the name of the game.

Read the full article here.