May 28, 2009 in Media Usage Trends, Print to Digital
Telemtrics released data showing that print media can generated online leads.
The company looked at leads driven by Yellow Page ads – the print version. 44% of the leads were URL visits while 56% were calls – so half of the people that used the Yellow Book to find a source then went online. In other [...]
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May 18, 2009 in Distribution, News & Analysis, Print to Digital
There’s a lot of discussion about how to get consumers to pay for content online, but maybe consumers themselves can figure it out.
Paidcontent is reporting that Scribd, a YouTube for documents, is adding an ecommerce function that lets authors and publishers set their own price and lets them keep 80% of the revenues – a [...]
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