July 17, 2009 in Media Usage Trends, Research, Web Video
Tubemogul’s latest research finds that Twitter video referrals have a high rate of engagement. They recorded a sample of 6,763,690 video streams from links on Digg, Facebook and Twitter. Audiences coming in from Twitter watched a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Tubemogul says this is [...]
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July 10, 2009 in Research, Video Viewing Measurement, Web Video
A TubeMogul found that more than half of video views are driven by blogs.
To the point, here, in this blog, is a video interview about the study.
Share and Enjoy:
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June 7, 2009 in Connected TV, Web Video
Why not? Perhaps what we see now is the freemium version and one with a full library of shows may end up as Hulu on an HDTV – by cable subscription only.
And if this strikes anyone as crazy, and some will scream about it, just think of Netflix, ESPN360 and cable. Netflix started with a [...]
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May 28, 2009 in Connected TV, Web Video
It’s a repeated theme from this blog that while online video is strong and getting stronger, it’s an evolution of media usage and not a revolution that will kill TV (sorry hypsters). Here’s a good Mediapost article on recent research from Nielsen.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106873
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April 5, 2009 in Connected TV, News & Analysis, Video Viewing Measurement, Web Video
There’s plenty of buzz around “Hulu vs. Cable TV” (just search for that phrase), but does consumer behavior back it up? So far, the numbers say no.
The Hulu vs. Cable argument centers on traffic and videos watched. But important number is the minutes spent per video – are people spending the time to watch [...]
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March 26, 2009 in Communications and Media, Connected TV, Connected TV, Digital Media Marketing & PR, Video Viewing Measurement, Web Video
Probably. And it’s not 1950. We’re talking about Connected TVs.
According to Parks Associates, 33% of US households with broadband are interested in connected set top boxes. Later this year, awareness and interest may continue growing as connected TVs, no set top box needed, are launched (connect the TV to the router and start using those [...]
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January 8, 2009 in Communications and Media, Connected TV, Digital Media Entertainment, Three Screen Convergence, Web Video
Vizio leapfrogs LG’s direct-to-TV Neflix announcement with a full set of direct to TV services. In a release put out today, Vizio announced that later this year consumers will be able to bring an HDTV home, plug in an Internet connection, and without any additional services or boxes, access the following:
Casual games through Accedo Broadband [...]
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January 5, 2009 in Connected TV, Digital Media Entertainment, News & Analysis, Three Screen Convergence, Video Games, Web Video
Thanks to LG, every box that delivers content to your HDTV will be undergoing an existential crisis.
For years, I’ve been talking about a day when you bring home your TV, plug it in to an electrical and broadband outlet, and start getting a range of content and applications – no boxes or cable needed…cable companies [...]
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December 26, 2008 in Advertising, Connected TV, Digital Media Entertainment, Distribution, Video Games, Web Video
Reuters is reporting that a video distribution service will be launched on the Wii by Dentsu, a Japanese ad agency, in Japan in 2009.
Video content will be created specifically for the Wii with cartoons being cited as the first example. There will be a mix of paid and free content.
There are a few interesting points [...]
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July 8, 2008 in Advertising, Distribution, Innovation & Technology, Three Screen Convergence, Web Video
Google dominates search on the PC screen, is making a play to dominate no the mobile screen but so far has shown little momentum on the screen that delivers, and will probably continue to deliver, big advertising revenue – the television screen.
Why?
Ads still look best on television and they will become as interactive as online [...]
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