Tubemogul’s latest research finds that Twitter video referrals have a high rate of engagement. They recorded a sample of 6,763,690 video streams from links on Digg, Facebook and Twitter. Audiences coming in from Twitter watched a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Tubemogul says this is [...]
A TubeMogul found that more than half of video views are driven by blogs.
To the point, here, in this blog, is a video interview about the study.
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Why not? Perhaps what we see now is the freemium version and one with a full library of shows may end up as Hulu on an HDTV – by cable subscription only.
And if this strikes anyone as crazy, and some will scream about it, just think of Netflix, ESPN360 and cable. Netflix started with a [...]
It’s a repeated theme from this blog that while online video is strong and getting stronger, it’s an evolution of media usage and not a revolution that will kill TV (sorry hypsters). Here’s a good Mediapost article on recent research from Nielsen.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106873
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There’s plenty of buzz around “Hulu vs. Cable TV” (just search for that phrase), but does consumer behavior back it up? So far, the numbers say no.
The Hulu vs. Cable argument centers on traffic and videos watched. But important number is the minutes spent per video – are people spending the time to watch [...]
Probably. And it’s not 1950. We’re talking about Connected TVs.
According to Parks Associates, 33% of US households with broadband are interested in connected set top boxes. Later this year, awareness and interest may continue growing as connected TVs, no set top box needed, are launched (connect the TV to the router and start using those [...]
Vizio leapfrogs LG’s direct-to-TV Neflix announcement with a full set of direct to TV services. In a release put out today, Vizio announced that later this year consumers will be able to bring an HDTV home, plug in an Internet connection, and without any additional services or boxes, access the following:
Casual games through Accedo Broadband [...]
Thanks to LG, every box that delivers content to your HDTV will be undergoing an existential crisis.
For years, I’ve been talking about a day when you bring home your TV, plug it in to an electrical and broadband outlet, and start getting a range of content and applications – no boxes or cable needed…cable companies [...]
Reuters is reporting that a video distribution service will be launched on the Wii by Dentsu, a Japanese ad agency, in Japan in 2009.
Video content will be created specifically for the Wii with cartoons being cited as the first example. There will be a mix of paid and free content.
There are a few interesting points [...]
Google dominates search on the PC screen, is making a play to dominate no the mobile screen but so far has shown little momentum on the screen that delivers, and will probably continue to deliver, big advertising revenue – the television screen.
Why?
Ads still look best on television and they will become as interactive as online [...]
