Reverse Syndication - New Jersey Innovates
September 11, 2008
OK, maybe not the whole state but it’s interesting to see what the NJ Start-Ledger is doing to fill the newspaper. It’s the first edition without any AP stories.
At the same time, Politico announced they will give stories to papers for free and share ad revenue - and Political and Addify will share the ads. In other words, they are taking the Web video model to print. Creating content, integrating in advertisements, and then pushing that content out as much as possible to increase viewership of the content and ads. I’ve always favored Web video as it carries brand messages and advertisements wherever it goes. But, as Politico is showing, text content can do the same thing.
Read more at http://www.buzzmachine.com/2008/09/10/the-start-of-reverse-syndication-and-end-of-the-ap/
Plink Brings Social Media into Media
July 2, 2008
Imagine there was a way to know what people are thinking while they’re looking at online media like pictures and videos. Think about how useful that information could be for data mining, or even for creating highly-targeted advertising campaigns. While a tool with that kind of power may be difficult to conceive of, Entertainment Media Works (EMW) Plink is a step in that direction.
Online Ad Feedback - it’s about time
June 11, 2008
Facebook announced ad feedback and it’s a long overdue tool. While no one should expect users to sit around and rate ads all day, it may at least help weed out the best and the worst. The best both drive sales and can make ad space more valuable when targeting is improved. The worst can cheapen space and annoy, if not scare away, users. The middle will probably go on being ignored (or, if Facebook releases data, learn from the best and improve performance).
