First, there was a study showing only a fraction of Twitter users were posting, and little evidence of how much people read those posts. Now there’s evidence the public is simply losing interest.
Alley Insider pointed out that traffic is falling – an alarming statistic for a high growth company even if many people use [...]
The IAB just released their social media guidelines. The report covers some key areas including the following:
Opt-in and opt-out recommendations
Privacy guidelines
Rules for data capture, disclosure and usage
And examples
You can download the guidelines here.
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We usually focus on how individual media properties perform, but it’s important to understand how different types of properties work together to to communicate information. The CDC’s online communications approach the Swine (H1N1) flu is a good case study of aligning different properties in an information ecosystem (that’s right, a good example of organization by [...]
I recently gave a presentation to a group of entrepreneurs on how to figure out the jungle that is the faster evolving media ecosystem. The first part of the presentation pulls together some interesting statistics that shows what people do (a lot of TV) and don’t do (the larger population is not that engaged in [...]
OK, maybe not the whole state but it’s interesting to see what the NJ Start-Ledger is doing to fill the newspaper. It’s the first edition without any AP stories.
At the same time, Politico announced they will give stories to papers for free and share ad revenue – and Political and Addify will share the ads. [...]
Imagine there was a way to know what people are thinking while they’re looking at online media like pictures and videos. Think about how useful that information could be for data mining, or even for creating highly-targeted advertising campaigns. While a tool with that kind of power may be difficult to conceive of, Entertainment Media [...]
Facebook announced ad feedback and it’s a long overdue tool. While no one should expect users to sit around and rate ads all day, it may at least help weed out the best and the worst. The best both drive sales and can make ad space more valuable when targeting is improved. The worst can [...]
