Reports from Broadcast Newsroom and Fierce IPTV report that Verizon Fios is about to bring social networking and web video to the TV.
Verizon launched a test of on-screen (TV) widgets for Facebook and Twitter. We’ll see if and how people use it to communicate about shows and if it impacts viewing. Perhaps, instead of [...]
Some interesting results from a study by MTV Networks International as reported by MarketingCharts
1. Television is most effective medium for introducing young people to brands and helping to shape decision purchases. One in four young people (12-24) say they first learn about brands or products from TV and 60% say TV play a role in [...]
This is UGC taken to a whole new level. 100 fans of The Lord of the Rings got together to make a fan film based on notes from the book. The quality is amazing and over a million people have already watched it.
The Hunt For Gollum (HD version) [...]
Connected TVs that deliver high quality video (both in terms of content and HD video) directly to the TV via broadband are starting to hit the market.
One key consequence of these TVs is the elimination of boxes, such as the Playstation 3, that previously served this purpose. In their first XBR9 TV, Sony took the [...]
We usually focus on how individual media properties perform, but it’s important to understand how different types of properties work together to to communicate information. The CDC’s online communications approach the Swine (H1N1) flu is a good case study of aligning different properties in an information ecosystem (that’s right, a good example of organization by [...]
There’s an interesting post by Umair Haque at the Harvard Business blog on why the New York Time should buy Twitter. The argument raises some good points as to why Twitter’s real value may be not as a way to follow other people, but a better way to distribute news to people (sorry RSS).
Umair lists [...]
Often times it’s a single product, inserted into an already up and running industry, that serves as a catalyst to take a new media or medium from early adopter growth to mainstream usage. Think iPhone to mobile browsing or Wii and casual video games. Will hulu do the same for mobile video?
Mobile video has been [...]
A year long Video Consumer Mapping study, for the Nielsen funded Council for Research Excellence (CRE) and conducted by Ball State University’s Center for Media Design (CMD) and Sequent Partners, took a look at how people consumed media by watching their behavior. The study focused on how consumers are exposed to all media, providing a [...]
There’s plenty of buzz around “Hulu vs. Cable TV” (just search for that phrase), but does consumer behavior back it up? So far, the numbers say no.
The Hulu vs. Cable argument centers on traffic and videos watched. But important number is the minutes spent per video – are people spending the time to watch [...]
