Yes, we know that consumers want everything for free and without advertising. I asked if my car dealership offered cars this way and they actually seemed surprised by the question.
What consumers have shown, time and time again, is that they are willing to pay for quality content delivered in a convenient fashion. Do [...]
First, there was a study showing only a fraction of Twitter users were posting, and little evidence of how much people read those posts. Now there’s evidence the public is simply losing interest.
Alley Insider pointed out that traffic is falling – an alarming statistic for a high growth company even if many people use [...]
Why not? Perhaps what we see now is the freemium version and one with a full library of shows may end up as Hulu on an HDTV – by cable subscription only.
And if this strikes anyone as crazy, and some will scream about it, just think of Netflix, ESPN360 and cable. Netflix started with a [...]
What Microsoft’s Project Natal will do is best summed up by Director Steven Spielberg:
"I’ve been asking the crucial question: how can interactive entertainment become as approachable as other forms of entertainment? The vast majority of people are just too intimidated to pick up a video game controller…Despite the size of (the video game) industry, [...]
Update – The Seattle Times has an article on the XBox Natal controller. This is a bar with both cameras and voice allowing people to use both their voice and body as a controller. Click here to read the Seattle Times article.
Rumors are starting to run rampant that the XBox will beat the Wii’s [...]
Rumors are starting to run rampant that the XBox will beat the Wii’s casual gamer friendly motion sensing game controller by simply getting rid of the controller. In what may be an E3 announcement, XBox will use their 3DV acquisition to turn your body into a controller. The rumored XBox Fluid will use a [...]
It’s a repeated theme from this blog that while online video is strong and getting stronger, it’s an evolution of media usage and not a revolution that will kill TV (sorry hypsters). Here’s a good Mediapost article on recent research from Nielsen.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106873
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Nielse released its three screens report from it’s Nielsen’s Anywhere Anytime Media Measurement initiative for the first quarter of 2009. You can download it here.
Viewing time across all three screens was up. This indicates not simply more consumption, but more multi-viewing – watching two screens at once such using a laptop while watching TV. Other [...]
The IAB just released their social media guidelines. The report covers some key areas including the following:
Opt-in and opt-out recommendations
Privacy guidelines
Rules for data capture, disclosure and usage
And examples
You can download the guidelines here.
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There’s a lot of discussion about how to get consumers to pay for content online, but maybe consumers themselves can figure it out.
Paidcontent is reporting that Scribd, a YouTube for documents, is adding an ecommerce function that lets authors and publishers set their own price and lets them keep 80% of the revenues – a [...]
