Four Screens Media » Media Measurement

Is TV Viewing Really Dropping? What About Broadband TV?

analyst — Wed, 09 Dec 2009 14:15:54 +0000

From Peter Kafka at All Things D.

Nielsen’s newest “Three Screen” report, which measures video consumption on TV, the Web, and mobile devices, shows that TV-time did indeed drop–slightly, but still a drop–during the last three months. Read more…

Nielsen 3 Screens Report

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How to Demystify the Media

analyst — Fri, 27 Mar 2009 02:47:40 +0000

I recently gave a presentation to a group of entrepreneurs on how to figure out the jungle that is the faster evolving media ecosystem. The first part of the presentation pulls together some interesting statistics that shows what people do (a lot of TV) and don’t do (the larger population is not that engaged in the social aspect of social media). It serves as a reminder that not only is the media ecosystem large, varied and complex, but so are the audiences we are trying to reach. I’ve posted it at Slideshare (below) but email me if you would like a copy.

Demystifying the Media

View more presentations from fortex1.

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Do We Need a Three Screens Rating System? The Obama Inauguration Ratings

analyst — Thu, 22 Jan 2009 17:21:12 +0000

Some articles point out that 10.2 million people watched the inauguration on just two content delivery networks (so the total is probably far more). Others point out that 37.8 million people watched on TV and then go on to say it was fewer than the Reagan inauguration in 1981. But I’m very surprised that so few report the total number of people who watched the inauguration which would make it the most watched one ever.

It shows that the measurement systems and mentality are still behind the reality. The reality is that people watch on the screen they choose (some probably watched on their phones as well). But the system report the results, and compare records, by screen which does not give the whole story. The whole story is that Obama broke records for viewers overall. Now we just need a measurement system to match up to the reality.

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