Media Measurement

Is TV Viewing Really Dropping? What About Broadband TV?

December 9, 2009 in Connected TV, Media Measurement, News & Analysis

From Peter Kafka at All Things D.
Nielsen’s newest “Three Screen” report, which measures video consumption on TV, the Web, and mobile devices, shows that TV-time did indeed drop–slightly, but still a drop–during the last three months. Read more…

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How to Demystify the Media

March 27, 2009 in 62, Digital Media Marketing & PR, Marketing, PR and Social Media, Media Measurement, Roundtables and Presentations

I recently gave a presentation to a group of entrepreneurs on how to figure out the jungle that is the faster evolving media ecosystem.  The first part of the presentation pulls together some interesting statistics that shows what people do (a lot of TV) and don’t do (the larger population is not that engaged in [...]

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Do We Need a Three Screens Rating System? The Obama Inauguration Ratings

January 22, 2009 in Media Measurement, News & Analysis, Uncategorized

Some articles point out that 10.2 million people watched the inauguration on just two content delivery networks (so the total is probably far more).  Others point out that 37.8 million people watched on TV and then go on to say it was fewer than the Reagan inauguration in 1981.  But I’m very surprised that so [...]

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