Dominos and Tivo show us the future of e-commerce
November 18, 2008
Much of commerce rides on impulse purchasing – you see a McDonald’s sign on the road and hungry, spot a shirt while window browsing and must purchase, or buy a video game after playing a demo at Best Buy. The key to impulse buying is making it fast, easy and on-demand. Tivo and Domino’s are showing how a whole new world may now open up.
TiVo subscribers will be able to be sitting and watching TV, see a Domino’s Pizza commercial or placement in a TV spot and click on on “Order Your Dominos Pizza Now.”
I’ve always believed that the easier, faster and simpler something is made, the more you’re likely to use it. Assuming this well targeted – an assumption I’m making – Domino’s will now reach people at the right time and place (4pm on a Football Sunday) to suggest it’s time to order the pizza. And, yes, I think even cutting out the need to go to a Website or phone to place the order will help them succeed. After all, if one TV in-show ad suggest calling the pizzeria and another says just click a button, which one do you think the true couch potato will use?
Next up, reminding and letting guys order Valentine’s Day gifts without breaking away from the basketball game….
Check out the screen shot from Zatznotfunny.com
The Video Pie will Grow 25% by 2013
June 18, 2008
Forrester Research’s Jame McQuivey published a report confirming the video pie continues to grow with consumers going from 4 to 5 hours per day of video consumption. How can we possibly have more time to watch video? Simple, says McQuivey, OmniVideo.
Hippopost: Great direct marketing…if people get it
June 17, 2008
We’re big fans of combining online and offline marketing tools to truly engage consumers. So Hippost got our attention with the idea of putting ads on real post cards you send to friends. It’s a great idea for delivering marketing messages to an engaged consumer but with several core challenges.
Despair Inc.: The Perfect Marketing Video Series?
June 8, 2008
To start, if you work anywhere in the corporate world and have not yet gone shopping at Despair Inc., please do so now. They just expanded their video series and anyone interested in seeing how video can drive a brand should both shop at Despair.com to understand the business, then http://despair.com/spin.html to see how they reinforce the brand. Normally we would do a little analysis and outline the strengths of their campaign, but why ruin the fun. Enjoy.
