MXP4 today released data showing how interactive music drives engagement, viral distribution and music sales.  here are the key data points:

• Interactive music users playing with 2.6 tracks for 9.1 minutes per session
• 75% of interactive music traffic on the Web is viral
• Recent tests show that 3% of traffic clicks through to buy.

The full release is at http://blog.mxp4.com/2009/12/mxp4-data-shows-interactivity-music-drives-engagement-viral-distribution-and-music-purchases/

And a video about MXP4 (www.mxp4.com)

MXP4 – Play with it! from MXP4 HQ on Vimeo.

Nielsen’s newest “Three Screen” report, which measures video consumption on TV, the Web, and mobile devices, shows that TV-time did indeed drop–slightly, but still a drop–during the last three months. Read more…

Nielsen 3 Screens Report

No “it’s coming” or “find out more".”  Just a banner that says I can watch Netflix on PS3 now (once my DVD arrives).  And this just after I start seeing those great PS3 commercials showing how it is also about the Playstation Network and not just games.  So if both the PS3 and XBox offer Netflix, and the Wii by Christmas, what does this do for the console, cable and broadband TV industry?  Possibly everything.

If people start seeing Netflix as a service they can get via video game console boxes, then they start seeing their console boxes as a broadband replacement for cable boxes.  This can potentially change how consumers view the whole TV experience and start redirecting TV viewing habits from live to TV to greater increases in TV on demand.

Tubemogul says this is “contrary to its stereotype as platform for ephemeral thoughts, Twitter is referring some of the most engaged video viewers out there.”  That may be one stereotype, but others see Twitter as a distribution tool similar to RSS – a list of links of interest.  From that perspective, this does make sense (and makes beating Digg, another link centric resource, even more interesting).

From what I’ve seen in the past, Digg users seem to skew younger and Twitter users older. Can that demographic difference explain the difference?

See the post here.

http://www.tubemogul.com/research/report/21

Communications people looking to see how different mediums and modes of communications compare in terms of trust might find it useful.  It may not be as useful for advertising.  For example, from a PR point of view its notable that keyword ads on search engines are lower down on the trust level.  But they can still work well for advertisers.

From both a marketing and PR perspective, I found it interesting that brand web sites and sponsorships were high up next to consumer opinions and editorial content.

A TubeMogul found that more than half of video views are driven by blogs.

To the point, here, in this blog, is a video interview about the study.