We received our beta invitation to the Google Ad Planner and quickly gave it a test run. Our first impression? Intuitive, fast and easy. Once again, Google shows that while they are an engineering and advertising driven company, they know how to design and interface that keeps us productive (not frustrated). That leads to a [...]
IDC reported a few weeks ago on the growth of web ads. Just another day. But then MediaPosts Center for Media Research headlines it as “Web #2 Ad Medium in Five Years” comparing the Web, as IDC did, to TV and newspapers. Only direct marketing would stay ahead of Web advertising. But this is a [...]
Facebook announced ad feedback and it’s a long overdue tool. While no one should expect users to sit around and rate ads all day, it may at least help weed out the best and the worst. The best both drive sales and can make ad space more valuable when targeting is improved. The worst can [...]
WebVideoReport has a very good report on video ad rates being charged by various types of web sites (from trades to entertainment to local news). You can see the article here.
The structures range from flat fee sponsorships to specific CPMs which range from $15 to $100. While the latter part of the range is high [...]
