(disclosure: MXP4 is a client of the site owner).
MXP4 today released data showing how interactive music drives engagement, viral distribution and music sales. here are the key data points:
Interactive music users playing with 2.6 tracks for 9.1 minutes per session
75% of interactive music traffic on the Web is viral
Recent tests show that 3% of traffic [...]
Nielsen’s new global consumer survey insights into what people “trust” in terms of information.
Communications people looking to see how different mediums and modes of communications compare in terms of trust might find it useful. It may not be as useful for advertising. For example, from a PR point of view its notable that keyword ads [...]
The IAB just released their social media guidelines. The report covers some key areas including the following:
Opt-in and opt-out recommendations
Privacy guidelines
Rules for data capture, disclosure and usage
And examples
You can download the guidelines here.
Share and Enjoy:
Some interesting results from a study by MTV Networks International as reported by MarketingCharts
1. Television is most effective medium for introducing young people to brands and helping to shape decision purchases. One in four young people (12-24) say they first learn about brands or products from TV and 60% say TV play a role in [...]
A year long Video Consumer Mapping study, for the Nielsen funded Council for Research Excellence (CRE) and conducted by Ball State University’s Center for Media Design (CMD) and Sequent Partners, took a look at how people consumed media by watching their behavior. The study focused on how consumers are exposed to all media, providing a [...]
Reuters is reporting that a video distribution service will be launched on the Wii by Dentsu, a Japanese ad agency, in Japan in 2009.
Video content will be created specifically for the Wii with cartoons being cited as the first example. There will be a mix of paid and free content.
There are a few interesting points [...]
Much of commerce rides on impulse purchasing – you see a McDonald’s sign on the road and hungry, spot a shirt while window browsing and must purchase, or buy a video game after playing a demo at Best Buy. The key to impulse buying is making it fast, easy and on-demand. Tivo and Domino’s are [...]
OK, maybe not the whole state but it’s interesting to see what the NJ Start-Ledger is doing to fill the newspaper. It’s the first edition without any AP stories.
At the same time, Politico announced they will give stories to papers for free and share ad revenue – and Political and Addify will share the ads. [...]
For bloggers and other online media publishers wanting to photos without worrying about royalties, PicApp has been a great tool with an ad supported photo bank.
Now Picapp has announced a partnership with Splash News to deliver celebrity photos. Given the numerous personal and professional (but without photo budget) blogs out there devoted to celebrity [...]
Google dominates search on the PC screen, is making a play to dominate no the mobile screen but so far has shown little momentum on the screen that delivers, and will probably continue to deliver, big advertising revenue – the television screen.
Why?
Ads still look best on television and they will become as interactive as online [...]
