Web video is accelerating the shift away from pushing people to branded online destinations is over. With Web video, the era of distributed branded material may have truly arrived as we focus more on driving branded content like Web video to existing online communities.
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TV Week reported that Solutions Research Group found that 20% of Internet users watched a TV show online each week compared to 14% who watched a TV show on video-on-demand. The conclusion? TV online must be leaving TV video-on-demand in the dust implying that we’ll all be watching through our computers. Whoa. Not so simple. [...]
I drew this chart up for a company wanting to better understand the different types of video and community sites for building video viewer communities. I thought this be of use if you need to explain (or better understand) how there are not just video sharing sites, but multiple categories of community sites where companies [...]
As I sit here and analyze a client’s video content on third party entertainment sites, it seems that web video is accelerating the shift away from pushing people to branded online destinations is over. With Web video, the era of distributed branded material may have truly arrived as we focus more on driving branded content [...]
