Reverse Syndication - New Jersey Innovates
September 11, 2008
OK, maybe not the whole state but it’s interesting to see what the NJ Start-Ledger is doing to fill the newspaper. It’s the first edition without any AP stories.
At the same time, Politico announced they will give stories to papers for free and share ad revenue - and Political and Addify will share the ads. In other words, they are taking the Web video model to print. Creating content, integrating in advertisements, and then pushing that content out as much as possible to increase viewership of the content and ads. I’ve always favored Web video as it carries brand messages and advertisements wherever it goes. But, as Politico is showing, text content can do the same thing.
Read more at http://www.buzzmachine.com/2008/09/10/the-start-of-reverse-syndication-and-end-of-the-ap/
Is Google Old News? XBox, PS3 and Others Prepare to Leapfrog Search
July 8, 2008
Google dominates search on the PC screen, is making a play to dominate no the mobile screen but so far has shown little momentum on the screen that delivers, and will probably continue to deliver, big advertising revenue - the television screen.
Why?
- Ads still look best on television and they will become as interactive as online advertising. IPTV and interactive TV platforms will allow increased targeted and clicks and purchases right from the couch (couch potato purchases).
- People want TV. Remote clicking couch potatoes don’t want to become desk potatoes but they do watch Hulu when that’s the only way to get TV on demand (and we are in a when-we-want-it era). As online video become increasingly accessible through the TV (fast, high quality, TV interface etc), many web video hours will revert to TV watching hours.
- Your set top box will increase it’s share of Web features and technology while retaining that couch potato optimized TV interface and remote control controllability.
For an example of where we are heading, just plug in an XBox and you can download a variety of HD content for television watching using a remote control. Plug in a Sony Playstation 3 (or Nintendo Wii) and you can watch video through Web video sites using your remote control for the console. I particularly like the PS3 video in a Web browser experience as it shows the equivalent of unlimited TV on demand. From a media perspective, it’s the equivalent of being able to launch unlimited video channels just as you would as Web page (since it’s all Web technology designed for the bigger screen).
Now, in addition to the XBox 360’s and PS3’s (to be launched) video download stores, there are rumors of Netflix (and a few wishful rumors about Hulu) being made available through these consoles.
Now add in a video advertising network to these platforms and you have a whole new world of television media. Instead of watching a Netflix movie on a pay per view basis, you can watch a free one with commercials or in-video ads (which you can click on to purchase goods or get more information.
In the end, consumers, entertainers (would you rather be a TV star on a 17 inch screen or a 62 inch screen), media companies, brands and advertisers all are big fans of television. When they can combine TV screen size with Web type interactivity, choice and features, the hype momentum and dollars will likely swing back to focusing on the large screen. Set top box makers, cable and IPTV companies and the video game console makers are planning for that day.
Sony PS3 to deliver video…get ready to create your own channel
June 27, 2008
Sony has confirmed that the Playstation 3 will deliver downloaded movies and TV. This is probably no surprise to PS3 owners who have had an empty video store sitting on their consoles. But while everyone can assume the best (DVDs die) or worst (the store stays limited to Sony movies), the implication of this store may be much broader. If users do start seeing the store as a video download machine, then the PS3 Web browser may be the next stop for streaming videos. Read more
Hippopost: Great direct marketing…if people get it
June 17, 2008
We’re big fans of combining online and offline marketing tools to truly engage consumers. So Hippost got our attention with the idea of putting ads on real post cards you send to friends. It’s a great idea for delivering marketing messages to an engaged consumer but with several core challenges.
Destination marketing shifts to distributed content
June 8, 2008
Web video is accelerating the shift away from pushing people to branded online destinations is over. With Web video, the era of distributed branded material may have truly arrived as we focus more on driving branded content like Web video to existing online communities. Read more
Why Can’t PC and TV Video Viewing Get Along?
February 1, 2008
TV Week reported that Solutions Research Group found that 20% of Internet users watched a TV show online each week compared to 14% who watched a TV show on video-on-demand. The conclusion? TV online must be leaving TV video-on-demand in the dust implying that we’ll all be watching through our computers. Whoa. Not so simple. We will, but only because our TVs will have PC like capabilities with Internet connections (yes, IPTV). Read more
The Web Video Distribution: Know Your Communities
January 27, 2008
I drew this chart up for a company wanting to better understand the different types of video and community sites for building video viewer communities. I thought this be of use if you need to explain (or better understand) how there are not just video sharing sites, but multiple categories of community sites where companies may post and build communities of viewers. Read more
Web Video Drives Shift from Destination to Distribution Marketing
January 27, 2008
As I sit here and analyze a client’s video content on third party entertainment sites, it seems that web video is accelerating the shift away from pushing people to branded online destinations is over. With Web video, the era of distributed branded material may have truly arrived as we focus more on driving branded content like Web video to existing online communities. Read more
