(disclosure: MXP4 is a client of the site owner).
MXP4 today released data showing how interactive music drives engagement, viral distribution and music sales. here are the key data points:
Interactive music users playing with 2.6 tracks for 9.1 minutes per session
75% of interactive music traffic on the Web is viral
Recent tests show that 3% of traffic [...]
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Time Warner CEO: There Is a Willingness To Pay for Quality Content
Wall Street Journal By Andrew lavallee Time Warner's chief executive gave an upbeat assessment of the company's TV Everywhere initiative Tuesday, saying that he believes … UBS Media Conference: TWC's Britt Says Carriage Battles Bad for Consumers |
Nielse released its three screens report from it’s Nielsen’s Anywhere Anytime Media Measurement initiative for the first quarter of 2009. You can download it here.
Viewing time across all three screens was up. This indicates not simply more consumption, but more multi-viewing – watching two screens at once such using a laptop while watching TV. Other [...]
This is UGC taken to a whole new level. 100 fans of The Lord of the Rings got together to make a fan film based on notes from the book. The quality is amazing and over a million people have already watched it.
The Hunt For Gollum (HD version) [...]
Vizio leapfrogs LG’s direct-to-TV Neflix announcement with a full set of direct to TV services. In a release put out today, Vizio announced that later this year consumers will be able to bring an HDTV home, plug in an Internet connection, and without any additional services or boxes, access the following:
Casual games through Accedo Broadband [...]
Thanks to LG, every box that delivers content to your HDTV will be undergoing an existential crisis.
For years, I’ve been talking about a day when you bring home your TV, plug it in to an electrical and broadband outlet, and start getting a range of content and applications – no boxes or cable needed…cable companies [...]
LG today said they would be including CinemaNow and Youtube in their next blu-ray player. Consumers will now have the option to subscribe monthly to unlimited streaming of movies (Netflix) vs. renting by the movie from CinemaNow. As adoption grows, we can now see if subscription vs. on-demand rentals will win or if the two [...]
Reuters is reporting that a video distribution service will be launched on the Wii by Dentsu, a Japanese ad agency, in Japan in 2009.
Video content will be created specifically for the Wii with cartoons being cited as the first example. There will be a mix of paid and free content.
There are a few interesting points [...]
For years we’ve seen adults playing video games. However, from a marketing perspective, using video games still seem the be the domain of young ‘uns.
The latest Entertainment Software Association survey (read it here) found the following:
Share and Enjoy:
This week’s announcement that XBox would stream movies from Netflix was a significant step in Microsoft’s bid to own the digital living subscription and, potentially, marketing dollars. In the Netflix deal, Microsoft got more than a movie partner, they got a brand. For consumers that have trouble seeing the XBox as a movie box, the [...]
