Are Video Games Finally Mainstream Entertainment
July 25, 2008
For years we’ve seen adults playing video games. However, from a marketing perspective, using video games still seem the be the domain of young ‘uns.
The latest Entertainment Software Association survey (read it here) found the following:
With Netflix Deal, XBox Prepares to Own Your TV
July 15, 2008
This week’s announcement that XBox would stream movies from Netflix was a significant step in Microsoft’s bid to own the digital living subscription and, potentially, marketing dollars. In the Netflix deal, Microsoft got more than a movie partner, they got a brand. For consumers that have trouble seeing the XBox as a movie box, the Netflix association should help quite a bit.
