(disclosure: MXP4 is a client of the site owner).
MXP4 today released data showing how interactive music drives engagement, viral distribution and music sales. here are the key data points:
Interactive music users playing with 2.6 tracks for 9.1 minutes per session
75% of interactive music traffic on the Web is viral
Recent tests show that 3% of traffic [...]
 Mashable (blog) |
Mobile Music: Pandora is coming to your car
True/Slant Shall I go with puns like 'Opening Pandora's Box' and 'Sirius Trouble' or simply say yay, Pandora. I love Pandora. If you've never tried the music site, … Pandora eyeing cars for integrated music streaming |
Yes, we know that consumers want everything for free and without advertising. I asked if my car dealership offered cars this way and they actually seemed surprised by the question.
What consumers have shown, time and time again, is that they are willing to pay for quality content delivered in a convenient fashion. Do [...]
