(disclosure: MXP4 is a client of the site owner).
MXP4 today released data showing how interactive music drives engagement, viral distribution and music sales. here are the key data points:
Interactive music users playing with 2.6 tracks for 9.1 minutes per session
75% of interactive music traffic on the Web is viral
Recent tests show that 3% of traffic [...]
From Peter Kafka at All Things D.
Nielsen’s newest “Three Screen” report, which measures video consumption on TV, the Web, and mobile devices, shows that TV-time did indeed drop–slightly, but still a drop–during the last three months. Read more…
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Time Warner CEO: There Is a Willingness To Pay for Quality Content
Wall Street Journal By Andrew lavallee Time Warner's chief executive gave an upbeat assessment of the company's TV Everywhere initiative Tuesday, saying that he believes … UBS Media Conference: TWC's Britt Says Carriage Battles Bad for Consumers |
 Mashable (blog) |
Mobile Music: Pandora is coming to your car
True/Slant Shall I go with puns like 'Opening Pandora's Box' and 'Sirius Trouble' or simply say yay, Pandora. I love Pandora. If you've never tried the music site, … Pandora eyeing cars for integrated music streaming |
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Arthur D. Little: IPTV Growth Hinges on an Open Standard
Business Wire (press release) According to "Open standards for IPTV Set-Top Boxes," with a variety of internet-ready consoles already in the home (gaming platforms, PCs, DVD players), … |
I logged into my watch instantly section on Netflix and this is what I saw:
No “it’s coming” or “find out more".” Just a banner that says I can watch Netflix on PS3 now (once my DVD arrives). And this just after I start seeing those great PS3 commercials showing how it is also about [...]
Tubemogul’s latest research finds that Twitter video referrals have a high rate of engagement. They recorded a sample of 6,763,690 video streams from links on Digg, Facebook and Twitter. Audiences coming in from Twitter watched a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Tubemogul says this is [...]
Nielsen’s new global consumer survey insights into what people “trust” in terms of information.
Communications people looking to see how different mediums and modes of communications compare in terms of trust might find it useful. It may not be as useful for advertising. For example, from a PR point of view its notable that keyword ads [...]
A TubeMogul found that more than half of video views are driven by blogs.
To the point, here, in this blog, is a video interview about the study.
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