News & Analysis

Data Shows Interactive Music Drives Fan Engagement

December 9, 2009 in Advertising, Digital Media Entertainment, Digital and Online Music, News & Analysis

(disclosure: MXP4 is a client of the site owner).
MXP4 today released data showing how interactive music drives engagement, viral distribution and music sales.  here are the key data points:

Interactive music users playing with 2.6 tracks for 9.1 minutes per session
75% of interactive music traffic on the Web is viral
Recent tests show that 3% of traffic [...]

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Is TV Viewing Really Dropping? What About Broadband TV?

December 9, 2009 in Connected TV, Media Measurement, News & Analysis

From Peter Kafka at All Things D.
Nielsen’s newest “Three Screen” report, which measures video consumption on TV, the Web, and mobile devices, shows that TV-time did indeed drop–slightly, but still a drop–during the last three months. Read more…

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Time Warner CEO: There Is a Willingness To Pay for Quality Content – Wall Street Journal

December 8, 2009 in Digital Media Entertainment, Distribution, Uncategorized

Time Warner CEO: There Is a Willingness To Pay for Quality Content
Wall Street Journal
By Andrew lavallee Time Warner's chief executive gave an upbeat assessment of the company's TV Everywhere initiative Tuesday, saying that he believes
UBS Media Conference: TWC's Britt Says Carriage Battles Bad for ConsumersBroadcasting & Cable

all 359 news articles »

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Mobile Music: Pandora is coming to your car – True/Slant

December 8, 2009 in Digital and Online Music, Uncategorized


Mashable (blog)
Mobile Music: Pandora is coming to your car
True/Slant
Shall I go with puns like 'Opening Pandora's Box' and 'Sirius Trouble' or simply say yay, Pandora. I love Pandora. If you've never tried the music site,
Pandora eyeing cars for integrated music streamingSlashGear

all 4 news articles »

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Arthur D. Little: IPTV Growth Hinges on an Open Standard – Business Wire (press release)

December 8, 2009 in Connected TV, Uncategorized

Arthur D. Little: IPTV Growth Hinges on an Open Standard
Business Wire (press release)
According to "Open standards for IPTV Set-Top Boxes," with a variety of internet-ready consoles already in the home (gaming platforms, PCs, DVD players),

and more »

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Netflix on the PS3 – Starting Now?

November 5, 2009 in Connected TV, Connected TV

I logged into my watch instantly section on Netflix and this is what I saw:

No “it’s coming” or “find out more".”  Just a banner that says I can watch Netflix on PS3 now (once my DVD arrives).  And this just after I start seeing those great PS3 commercials showing how it is also about [...]

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Gartner Hype Cycle:Internet TV gaining steam; Twitter Losing it

August 11, 2009 in Connected TV, Research

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Tubemogul research

July 17, 2009 in Media Usage Trends, Research, Web Video

Tubemogul’s latest research finds that Twitter video referrals have a high rate of engagement.  They recorded a sample of 6,763,690 video streams from links on Digg, Facebook and Twitter. Audiences coming in from Twitter watched a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Tubemogul says this is [...]

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Nielsen Finds Brand Content High on the Trust Scale

July 13, 2009 in Advertising, Research

Nielsen’s new global consumer survey insights into what people “trust” in terms of information.
Communications people looking to see how different mediums and modes of communications compare in terms of trust might find it useful.  It may not be as useful for advertising.  For example, from a PR point of view its notable that keyword ads [...]

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Blogs and Web Video Traffic Go Hand in Hand

July 10, 2009 in Research, Video Viewing Measurement, Web Video

A TubeMogul found that more than half of video views are driven by blogs.
 
 
 
 
 
 
 
To the point, here, in this blog, is a video interview about the study.
 

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