Blogs and Web Video Traffic Go Hand in Hand
A TubeMogul found that more than half of video views are driven by blogs.
To the point, here, in this blog, is a video interview about the study.
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Video Viewing Measurement
Nielsen Says Viewing on All Three Screens is Up – So is Multi-Viewing?
Nielse released its three screens report from it’s Nielsen’s Anywhere Anytime Media Measurement initiative for the first quarter of 2009. You can download it here.
Viewing time across all three screens was up. This indicates not simply more consumption, but more multi-viewing – watching two screens at once such using a laptop while watching TV. Other [...]
The numbers show Hulu and Cable TV complementing, not competing, with each other
There’s plenty of buzz around “Hulu vs. Cable TV” (just search for that phrase), but does consumer behavior back it up? So far, the numbers say no.
The Hulu vs. Cable argument centers on traffic and videos watched. But important number is the minutes spent per video – are people spending the time to watch [...]
Are TVs the next great PR and marketing platform?
Probably. And it’s not 1950. We’re talking about Connected TVs.
According to Parks Associates, 33% of US households with broadband are interested in connected set top boxes. Later this year, awareness and interest may continue growing as connected TVs, no set top box needed, are launched (connect the TV to the router and start using those [...]
The video viewing pie grows
Ipsos Insight came out with some data showing shifting habits in where people watch video. There’s no shock here in terms of TV having less of the video pie and other platforms growing. Nevertheless, even TV may win in the end as Web video gets delivered to the television. There are a few important things [...]
Higher Consumer Engagement Online is the Future of Television
Strategic communications programs are best executed using a variety of tools that allow for specific targeting in terms of editorial, context and audience. However, this is still a huge challenge when trying to communicate key messages via television advertising. TV ads can still be too broad as compared to other communications tools (e.g., search engines, [...]
