What are Families Looking for Online? A Compete.com Pro Review and Example
July 4, 2008
We’ve been testing Compete.com’s new pro search analytics. Among the more interesting functions is the ability to see the top search words for behavioral interests. We took a look at family interest and were surprised at the results. While they may not represent all family interests, as the topics lean toward online activities for children, they do show a solid trend in the popularity of children’s online entertainment brands.
Recommended Search Engine Optimization Reading for Communications Professionals
July 4, 2008
A strong basic understanding of SEO is an increasingly important skill set for communications professionals. Whether marketing material or an article, writing something that is properly optimized for search engines is critical to having the right audience find the content. Here is a list of suggested pages and web sections to read from seomoz.org:
- http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization
- http://www.seomoz.org/blog/my-personal-opinion-90-of-the-rankings-equation-lies-in-these-4-factors
- http://www.seomoz.org/article/search-ranking-factors
Here are some tools to try to get an idea for using SEO tools in day to day work:
- Keyword data from Wordtracker and Overture (Yahoo! Search Marketing)
- Term targeting from SEO Moz http://www.seomoz.org/term-target shows how well a page uses a keyword (such as the keyword people use to find information).
- How well a page is optimized for search - http://www.seomoz.org/page-strength
- Google’s keyword suggestion tool - https://adwords.google.com/select/KeywordToolExternal
- Compete’s keyword suggestion tool based on a web site or user interest area - www.compete.com (sign up for the pro version)
