Some interesting results from a study by MTV Networks International as reported by MarketingCharts
1. Television is most effective medium for introducing young people to brands and helping to shape decision purchases. One in four young people (12-24) say they first learn about brands or products from TV and 60% say TV play a role in [...]
We received our beta invitation to the Google Ad Planner and quickly gave it a test run. Our first impression? Intuitive, fast and easy. Once again, Google shows that while they are an engineering and advertising driven company, they know how to design and interface that keeps us productive (not frustrated). That leads to a [...]
We’ve been testing Compete.com’s new pro search analytics. Among the more interesting functions is the ability to see the top search words for behavioral interests. We took a look at family interest and were surprised at the results. While they may not represent all family interests, as the topics lean toward online activities for children, [...]
