Forrester Research just released a new report with some interesting findings on adult consumers online activity. Two points caught my attention:
- Email remains the most popular activity. We continue to recommend making sure all communications are available via email (even before social networks). Not only is it the most popular, but we’ve observed that people [...]
Business Insider had a good chart showing how that people share information through Facebook more than any other sharing tool. It’s interesting but should be noted that this seems to be only when information is shared by the Web page sharing tool. The company that provided this information, AddtoAny, provides the tools to make it [...]
Tubemogul’s latest research finds that Twitter video referrals have a high rate of engagement. They recorded a sample of 6,763,690 video streams from links on Digg, Facebook and Twitter. Audiences coming in from Twitter watched a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Tubemogul says this is [...]
The FT reported that Morgan Stanley report on the media by a 15 year old (seriously) is causing a bit of buzz.Â
Are we really taking this report seriously?  Here are some of the key findings (outlined by Business Insider, where I posted this comment). They are too funny in the saddest kind of way.
1. Teens [...]
Researchers at Hebrew University put together some interesting data showing how local social networking can be (article is here).
The research looked at 100,000 Facebook users as well as the location 4,500 e-mail messages received. As noted by the chart below, the more local the sender-receiver, the higher the density of messages.
This is consistent with [...]
Nielsen’s report on teens show media consumption is evolving but old media habits are not dying even with the new generation (and some habits, like TV viewing, are expanding).
The report makes the overall important point that teens are not wildly different from adults and, from some perspectives (like web browsing), are behind adults in consuming [...]
Harvard recently studied a random sample of 300k Twitter users to see how they were using Twitter. The findings indicate that Twitter is more of a one-to-many service as opposed to a way for people to communicate with each other within a group (a social network). A key finding was that the top 10% [...]
Telemtrics released data showing that print media can generated online leads.
The company looked at leads driven by Yellow Page ads – the print version. 44% of the leads were URL visits while 56% were calls – so half of the people that used the Yellow Book to find a source then went online. In other [...]
A year long Video Consumer Mapping study, for the Nielsen funded Council for Research Excellence (CRE) and conducted by Ball State University’s Center for Media Design (CMD) and Sequent Partners, took a look at how people consumed media by watching their behavior. The study focused on how consumers are exposed to all media, providing a [...]
Pew recently published a study on the profile of Twitter users (see the report here). There they looked at news reading habits. There were two key takeaways for professionals looking how the media landscape is evolving (not, as I often point out, eliminating properties).
First, 65% of all Internet users are still reading print papers. [...]
