Forrester Research just released a new report with some interesting findings on adult consumers online activity. Two points caught my attention:
- Email remains the most popular activity. We continue to recommend making sure all communications are available via email (even before social networks). Not only is it the most popular, but we’ve observed that people [...]
A year long Video Consumer Mapping study, for the Nielsen funded Council for Research Excellence (CRE) and conducted by Ball State University’s Center for Media Design (CMD) and Sequent Partners, took a look at how people consumed media by watching their behavior. The study focused on how consumers are exposed to all media, providing a [...]
I recently gave a presentation to a group of entrepreneurs on how to figure out the jungle that is the faster evolving media ecosystem. The first part of the presentation pulls together some interesting statistics that shows what people do (a lot of TV) and don’t do (the larger population is not that engaged in [...]
Probably. And it’s not 1950. We’re talking about Connected TVs.
According to Parks Associates, 33% of US households with broadband are interested in connected set top boxes. Later this year, awareness and interest may continue growing as connected TVs, no set top box needed, are launched (connect the TV to the router and start using those [...]
