Forrester Research just released a new report with some interesting findings on adult consumers online activity. Two points caught my attention:
- Email remains the most popular activity. We continue to recommend making sure all communications are available via email (even before social networks). Not only is it the most popular, but we’ve observed that people [...]
Research
Forrester Research: Email is Popular, Blogs are Not
How People Share Information – Facebook? Kind of.
Business Insider had a good chart showing how that people share information through Facebook more than any other sharing tool. It’s interesting but should be noted that this seems to be only when information is shared by the Web page sharing tool. The company that provided this information, AddtoAny, provides the tools to make it [...]
Tubemogul research
Tubemogul’s latest research finds that Twitter video referrals have a high rate of engagement. They recorded a sample of 6,763,690 video streams from links on Digg, Facebook and Twitter. Audiences coming in from Twitter watched a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Tubemogul says this is [...]
Nielsen Finds Brand Content High on the Trust Scale
Nielsen’s new global consumer survey insights into what people “trust” in terms of information.
Communications people looking to see how different mediums and modes of communications compare in terms of trust might find it useful. It may not be as useful for advertising. For example, from a PR point of view its notable that keyword ads [...]
A New Low in Teen Research Methodology
The FT reported that Morgan Stanley report on the media by a 15 year old (seriously) is causing a bit of buzz.
Are we really taking this report seriously? Here are some of the key findings (outlined by Business Insider, where I posted this comment). They are too funny in the saddest kind of way.
1. Teens [...]
Blogs and Web Video Traffic Go Hand in Hand
A TubeMogul found that more than half of video views are driven by blogs.
To the point, here, in this blog, is a video interview about the study.
Share and Enjoy:
Is online social networking as local as offline social networking?
Researchers at Hebrew University put together some interesting data showing how local social networking can be (article is here).
The research looked at 100,000 Facebook users as well as the location 4,500 e-mail messages received. As noted by the chart below, the more local the sender-receiver, the higher the density of messages.
This is consistent with [...]
No teen revolution to see here so please keep moving
Nielsen’s report on teens show media consumption is evolving but old media habits are not dying even with the new generation (and some habits, like TV viewing, are expanding).
The report makes the overall important point that teens are not wildly different from adults and, from some perspectives (like web browsing), are behind adults in consuming [...]
Is Twitter a Broadcast System and Not a Social Network?
Harvard recently studied a random sample of 300k Twitter users to see how they were using Twitter. The findings indicate that Twitter is more of a one-to-many service as opposed to a way for people to communicate with each other within a group (a social network). A key finding was that the top 10% [...]
