What are Families Looking for Online? A Compete.com Pro Review and Example
July 4, 2008
We’ve been testing Compete.com’s new pro search analytics. Among the more interesting functions is the ability to see the top search words for behavioral interests. We took a look at family interest and were surprised at the results. While they may not represent all family interests, as the topics lean toward online activities for children, they do show a solid trend in the popularity of children’s online entertainment brands.
Plink Brings Social Media into Media
July 2, 2008
Imagine there was a way to know what people are thinking while they’re looking at online media like pictures and videos. Think about how useful that information could be for data mining, or even for creating highly-targeted advertising campaigns. While a tool with that kind of power may be difficult to conceive of, Entertainment Media Works (EMW) Plink is a step in that direction.
Should Marketing or PR Run SEO?
June 8, 2008
Comscore released data that should make packaged goods public relations teams and marketing teams work a little more closely on Web strategy. What did Comscore find? That people were doing online searches and going to web sites for product information. The study found a majority of U.S. consumers visited at least one package-goods web site during the three months ended in April, with search driving a substantial proportion of those visits. Shocking? Not really. But you wouldn’t know it from most Web search engine marketing and PR strategies. Read more
