The Video Pie will Grow 25% by 2013
June 18, 2008
Forrester Research’s Jame McQuivey published a report confirming the video pie continues to grow with consumers going from 4 to 5 hours per day of video consumption. How can we possibly have more time to watch video? Simple, says McQuivey, OmniVideo.
The video viewing pie grows
June 13, 2008
Ipsos Insight came out with some data showing shifting habits in where people watch video. There’s no shock here in terms of TV having less of the video pie and other platforms growing. Nevertheless, even TV may win in the end as Web video gets delivered to the television. There are a few important things to note in terms of how the overall pie is growing and how habits are becoming more segmented.
Despair Inc.: The Perfect Marketing Video Series?
June 8, 2008
To start, if you work anywhere in the corporate world and have not yet gone shopping at Despair Inc., please do so now. They just expanded their video series and anyone interested in seeing how video can drive a brand should both shop at Despair.com to understand the business, then http://despair.com/spin.html to see how they reinforce the brand. Normally we would do a little analysis and outline the strengths of their campaign, but why ruin the fun. Enjoy.
The Web Video Distribution: Know Your Communities
January 27, 2008
I drew this chart up for a company wanting to better understand the different types of video and community sites for building video viewer communities. I thought this be of use if you need to explain (or better understand) how there are not just video sharing sites, but multiple categories of community sites where companies may post and build communities of viewers. Read more
