Connected TV

Connected TV Gets a Push with Sony’s XBR9 Series – Read the Reviews

May 10, 2009 in 11, Connected TV, Connected TV, News & Analysis

Connected TVs that deliver high quality video (both in terms of content and HD video) directly to the TV via broadband are starting to hit the market.
One key consequence of these TVs is the elimination of boxes, such as the Playstation 3, that previously served this purpose.  In their first XBR9 TV, Sony took the [...]

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Are TVs the next great PR and marketing platform?

March 26, 2009 in Communications and Media, Connected TV, Connected TV, Digital Media Marketing & PR, Video Viewing Measurement, Web Video

Probably.  And it’s not 1950.  We’re talking about Connected TVs.
According to Parks Associates, 33% of US households with broadband are interested in  connected set top boxes.  Later this year, awareness and interest may continue growing as connected TVs, no set top box needed, are launched (connect the TV to the router and start using those [...]

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