April 17, 2009 in 62, Advertising, Digital Media Marketing & PR, Media Usage Trends, News & Analysis, Research
A year long Video Consumer Mapping study, for the Nielsen funded Council for Research Excellence (CRE) and conducted by Ball State University’s Center for Media Design (CMD) and Sequent Partners, took a look at how people consumed media by watching their behavior. The study focused on how consumers are exposed to all media, providing a [...]
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March 27, 2009 in 62, Digital Media Marketing & PR, Marketing, PR and Social Media, Media Measurement, Roundtables and Presentations
I recently gave a presentation to a group of entrepreneurs on how to figure out the jungle that is the faster evolving media ecosystem. The first part of the presentation pulls together some interesting statistics that shows what people do (a lot of TV) and don’t do (the larger population is not that engaged in [...]
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