Four Screens Media

(disclosure: MXP4 is a client of the site owner).

MXP4 today released data showing how interactive music drives engagement, viral distribution and music sales.  here are the key data points:

• Interactive music users playing with 2.6 tracks for 9.1 minutes per session
• 75% of interactive music traffic on the Web is viral
• Recent tests show that 3% of traffic clicks through to buy.

The full release is at http://blog.mxp4.com/2009/12/mxp4-data-shows-interactivity-music-drives-engagement-viral-distribution-and-music-purchases/

And a video about MXP4 (www.mxp4.com)

MXP4 – Play with it! from MXP4 HQ on Vimeo.