Tubemogul research
Tubemogul’s latest research finds that Twitter video referrals have a high rate of engagement. They recorded a sample of 6,763,690 video streams from links on Digg, Facebook and Twitter. Audiences coming in from Twitter watched a video 36.91% longer than viewers referred by Facebook and 49.98% longer than viewers referred by Digg.
Tubemogul says this is “contrary to its stereotype as platform for ephemeral thoughts, Twitter is referring some of the most engaged video viewers out there.” That may be one stereotype, but others see Twitter as a distribution tool similar to RSS – a list of links of interest. From that perspective, this does make sense (and makes beating Digg, another link centric resource, even more interesting).
From what I’ve seen in the past, Digg users seem to skew younger and Twitter users older. Can that demographic difference explain the difference?
See the post here.
http://www.tubemogul.com/research/report/21
