Nielsen Finds Brand Content High on the Trust Scale
Nielsen’s new global consumer survey insights into what people “trust” in terms of information.
Communications people looking to see how different mediums and modes of communications compare in terms of trust might find it useful. It may not be as useful for advertising. For example, from a PR point of view its notable that keyword ads on search engines are lower down on the trust level. But they can still work well for advertisers.
From both a marketing and PR perspective, I found it interesting that brand web sites and sponsorships were high up next to consumer opinions and editorial content.
