Comments on: A New Low in Teen Research Methodology http://digitalmediaanalyst.com/2009/07/a-new-low-is-teen-research-methodology/ Media across the movie theater, TV, PC and mobile screens Mon, 18 Jan 2010 09:52:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: analyst http://digitalmediaanalyst.com/2009/07/a-new-low-is-teen-research-methodology/comment-page-1/#comment-3567 analyst Mon, 13 Jul 2009 16:23:01 +0000 http://digitalmediaanalyst.com/2009/07/a-new-low-is-teen-research-methodology/#comment-3567 The kid does have a point but my point is - so what? Most ads come across that way but the ones that do work (and, yes, people, including teens, even click on online ads) drive a major industry. Asking if you'd rather not have ads is like asking if I'd like a free vacation. Sure I would. But I also understand that I can't as everything has a price. Sometimes in money, sometimes in exposure to ads. Also, I've see a lot of research around teen behaviour that shows that while they have the most negative attitudes toward ads, they also most likely to take action due to an advertising/marketing campaign. After all, who are the most likely to want that new brand show, shirt, iPhone etc etc etc. That's a lot of ad and branding driven behaviour. The kid does have a point but my point is – so what? Most ads come across that way but the ones that do work (and, yes, people, including teens, even click on online ads) drive a major industry. Asking if you’d rather not have ads is like asking if I’d like a free vacation. Sure I would. But I also understand that I can’t as everything has a price. Sometimes in money, sometimes in exposure to ads.

Also, I’ve see a lot of research around teen behaviour that shows that while they have the most negative attitudes toward ads, they also most likely to take action due to an advertising/marketing campaign. After all, who are the most likely to want that new brand show, shirt, iPhone etc etc etc. That’s a lot of ad and branding driven behaviour.

]]> By: James Macenzie http://digitalmediaanalyst.com/2009/07/a-new-low-is-teen-research-methodology/comment-page-1/#comment-3565 James Macenzie Mon, 13 Jul 2009 13:31:09 +0000 http://digitalmediaanalyst.com/2009/07/a-new-low-is-teen-research-methodology/#comment-3565 The kid has a point! online ads are annoying and pointless - do you know of anyone sensible who has clicked on one? Deliberately? The kid has a point! online ads are annoying and pointless – do you know of anyone sensible who has clicked on one? Deliberately?

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