June 2, 2009 in Media Usage Trends, Research
Harvard recently studied a random sample of 300k Twitter users to see how they were using Twitter. The findings indicate that Twitter is more of a one-to-many service as opposed to a way for people to communicate with each other within a group (a social network). A key finding was that the top 10% of prolific Twitter users accounted for over 90% of tweets. On a typical online social network, the top 10% of users account for 30% of all production. Meaning the other 90% still accounts for 70% of content.
Of course, now I’m looking for statistics on how often people read the Twitter posts they subscribed to determine if it is really a one to many medium, or a many to none medium.
Read the full Harvard post here:
http://blogs.harvardbusiness.org/cs/2009/06/new_twitter_research_men_follo.html
broadcast media, harvard, Social Media & PR, social networks, twitter
