Four Screens Media

Nielse released its three screens report from it’s Nielsen’s Anywhere Anytime Media Measurement initiative for the first quarter of 2009.  You can download it here.

Viewing time across all three screens was up.  This indicates not simply more consumption, but more multi-viewing – watching two screens at once such using a laptop while watching TV.  Other key findings include the following:

• Timeshifted TV was up 37.3% to 8 hours and 13 minutes (still small but climbing)
• Watching video on a mobile phone was up 4.9% to 3 hours and 37 minutes
• Teens watched the most mobile video at 6.5 hours each month
• The most watched mobile categories are weather and comedy
• TV still dominates – it account for 99% of viewing.

http://blog.nielsen.com/nielsenwire/online_mobile/americans-watching-more-tv-than-ever/