MTV Networks International Research Finds TV Drives Brand Image with Youths
Some interesting results from a study by MTV Networks International as reported by MarketingCharts
1. Television is most effective medium for introducing young people to brands and helping to shape decision purchases. One in four young people (12-24) say they first learn about brands or products from TV and 60% say TV play a role in brand decisions.
2. TV gives a brand an image of quality and they trust TV channels (their favorite channels)
3. TV and Online work together to reach youth. Image matters on TV while information and validation are important online.
