I’m not dead yet…print generates online leads
Telemtrics released data showing that print media can generated online leads.
The company looked at leads driven by Yellow Page ads – the print version. 44% of the leads were URL visits while 56% were calls – so half of the people that used the Yellow Book to find a source then went online. In other words, they started their search with print, not with an online search.
Read the full release here.
(source: MediaPost)
