It’s a repeated theme from this blog that while online video is strong and getting stronger, it’s an evolution of media usage and not a revolution that will kill TV (sorry hypsters). Here’s a good Mediapost article on recent research from Nielsen.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106873
Telemtrics released data showing that print media can generated online leads.
The company looked at leads driven by Yellow Page ads – the print version. 44% of the leads were URL visits while 56% were calls – so half of the people that used the Yellow Book to find a source then went online. In other [...]
Nielse released its three screens report from it’s Nielsen’s Anywhere Anytime Media Measurement initiative for the first quarter of 2009. You can download it here.
Viewing time across all three screens was up. This indicates not simply more consumption, but more multi-viewing – watching two screens at once such using a laptop while watching TV. Other [...]
The IAB just released their social media guidelines. The report covers some key areas including the following:
Opt-in and opt-out recommendations
Privacy guidelines
Rules for data capture, disclosure and usage
And examples
You can download the guidelines here.
There’s a lot of discussion about how to get consumers to pay for content online, but maybe consumers themselves can figure it out.
Paidcontent is reporting that Scribd, a YouTube for documents, is adding an ecommerce function that lets authors and publishers set their own price and lets them keep 80% of the revenues – a [...]
When setting up Windows 7 RC1 last week, one of the first things I noticed was the media player offered a simple option to stream media to devices outside my local home network (XP and Vista already let you stream to other devices on a local home network).
CNet’s Ina Fried has a good review of [...]
Reports from Broadcast Newsroom and Fierce IPTV report that Verizon Fios is about to bring social networking and web video to the TV.
Verizon launched a test of on-screen (TV) widgets for Facebook and Twitter. We’ll see if and how people use it to communicate about shows and if it impacts viewing. Perhaps, instead of [...]
Some interesting results from a study by MTV Networks International as reported by MarketingCharts
1. Television is most effective medium for introducing young people to brands and helping to shape decision purchases. One in four young people (12-24) say they first learn about brands or products from TV and 60% say TV play a role in [...]
This is UGC taken to a whole new level. 100 fans of The Lord of the Rings got together to make a fan film based on notes from the book. The quality is amazing and over a million people have already watched it.
The Hunt For Gollum (HD version) [...]
Connected TVs that deliver high quality video (both in terms of content and HD video) directly to the TV via broadband are starting to hit the market.
One key consequence of these TVs is the elimination of boxes, such as the Playstation 3, that previously served this purpose. In their first XBR9 TV, Sony took the [...]
