Will Hulu on the iPhone be the catalyst for a burst of mainstream mobile video?
Often times it’s a single product, inserted into an already up and running industry, that serves as a catalyst to take a new media or medium from early adopter growth to mainstream usage. Think iPhone to mobile browsing or Wii and casual video games. Will hulu do the same for mobile video?
Mobile video has been around for a number of years, standing ready to break out. Hulu, which took online TV mainstream with a consumer friendly site and familiar content, now plans an iPhone app which could have the same impact, according to Alley Insider.
It’s still too early to now the app’s exact capabilities and how more mainstream mobile video usage will truly impact marketing and communications (the mobile video related campaigns right now are small and experimental as compared to TV and Web video). But it will be interesting to see what Hulu comes up with and if it has the same impact as their site.
