PEW’s Twitter Research Shows Print Still Has a Place in the News Media Ecosystem (just a smaller one)
Pew recently published a study on the profile of Twitter users (see the report here). There they looked at news reading habits. There were two key takeaways for professionals looking how the media landscape is evolving (not, as I often point out, eliminating properties).
First, 65% of all Internet users are still reading print papers. Twitter users reading print less but not that much less – 52% read a print paper.
PEW points out that Twittered users are untethered and reading more news on a smartphone or cell phone (more than double other Internet users). But the fact that they still read print shows it has a place in the world, just not one that enables it to capture the reader looking for breaking news.
