Comments on: The numbers show Hulu and Cable TV complementing, not competing, with each other http://digitalmediaanalyst.com/2009/04/comscore-and-nielsen-numbers-show-hulu-and-cable-tv-may-not-be-competing-for-viewers/ Media across the movie theater, TV, PC and mobile screens Mon, 18 Jan 2010 09:52:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: analyst http://digitalmediaanalyst.com/2009/04/comscore-and-nielsen-numbers-show-hulu-and-cable-tv-may-not-be-competing-for-viewers/comment-page-1/#comment-2845 analyst Wed, 08 Apr 2009 18:53:41 +0000 http://digitalmediaanalyst.com/2009/04/comscore-and-nielsen-numbers-show-hulu-and-cable-tv-may-not-be-competing-for-viewers/#comment-2845 A fair point but the statistics - both the average length of a video and a glance at view counts online - indicate is that people watch more short form than long form when on the web. If we can get a look at Hulu's views we'd know more. The larger point is that when people go to a PC to watch video and move along to the next site or vide. When people go to a TV they are in a position to sit back and watch a show or movie end to end. This may change in the future (Hulu may become a big screen content provider and the cable company focuses on pipes...or cable offers premium speeds with their own Web like offerings...we'll see) but, from a communications strategy point of view, I'm just trying to focus on today's behaviours. (and 20 minutes is rought the length of a TV sitcom video on Hulu, CBS.com etc). A fair point but the statistics – both the average length of a video and a glance at view counts online – indicate is that people watch more short form than long form when on the web. If we can get a look at Hulu’s views we’d know more.

The larger point is that when people go to a PC to watch video and move along to the next site or vide. When people go to a TV they are in a position to sit back and watch a show or movie end to end.

This may change in the future (Hulu may become a big screen content provider and the cable company focuses on pipes…or cable offers premium speeds with their own Web like offerings…we’ll see) but, from a communications strategy point of view, I’m just trying to focus on today’s behaviours.

(and 20 minutes is rought the length of a TV sitcom video on Hulu, CBS.com etc).

]]> By: Lee Hunt http://digitalmediaanalyst.com/2009/04/comscore-and-nielsen-numbers-show-hulu-and-cable-tv-may-not-be-competing-for-viewers/comment-page-1/#comment-2844 Lee Hunt Wed, 08 Apr 2009 18:40:03 +0000 http://digitalmediaanalyst.com/2009/04/comscore-and-nielsen-numbers-show-hulu-and-cable-tv-may-not-be-competing-for-viewers/#comment-2844 There are many television networks who's average minutes viewed are below the "20 minute sitcom" mark, and even fall below the Hulu average. That's the danger of taking statistics literally. The "average" viewer doesn't watch just 6.7 minutes. The average for all viewers is 6.7 minutes. (And what is a 20 minute sitcom, anyway?) There are many television networks who’s average minutes viewed are below the “20 minute sitcom” mark, and even fall below the Hulu average.
That’s the danger of taking statistics literally. The “average” viewer doesn’t watch just 6.7 minutes. The average for all viewers is 6.7 minutes.
(And what is a 20 minute sitcom, anyway?)

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